When to use it
Start with the free diagnostic at /hybrid-athlete-program/diagnostic/. It gives you a concrete result first, then points to the paid product only if the next step is useful.
A recreational runner who also lifts can lay out one coordinated training week, see obvious run/lift spacing conflicts, adjust the plan to readiness and deload weeks, and keep the reasoning visible instead of stitching two unrelated programmes together. Publish the free diagnostic, list the product in relevant directories, then seed one value-first post.