For freelancers & small agencies who pitch project work
A practical proposal workflow for framing the outcome, presenting three real options, setting scope guardrails, answering common client questions, and following up without improvising every pitch from scratch.
Not sure where a proposal is unclear? Run the private proposal checker - no email, nothing uploaded.
The problem
That can be enough for simple work. For higher-touch projects, a buyer may also need context: what outcome is being aimed at, what is included, what is not included, what the options are, what happens next, and how follow-up will work.
The workflow
The kit gives you a repeatable draft structure. You still choose the strategy, numbers, terms and final wording for each client.
Restate the project outcome in the client's own language.
Explain why the project matters using the client's own facts or clearly labelled assumptions.
Add concise, relevant credibility without invented statistics or testimonials.
Build a three-tier pricing ladder where every tier is real and deliverable.
Set boundaries for revisions, assets, timing, payment and out-of-scope work.
Answer common client questions before the follow-up call.
Make the acceptance and deposit step clear. Use a dedicated e-sign or contract platform where formality matters.
What you get
A local browser app that builds a proposal draft from your inputs, calculates three pricing options from one target number, toggles scope guardrails, and exports a self-contained HTML file.
Web, development, branding, SEO, retainer and social/content prompts for common proposal contexts.
Plain-English proposal sections, pricing-option guidance, fill-in templates, client-question prompts and follow-up copy.
A pricing-options worksheet and proposal log so future decisions can use your own evidence.
A pre-send checklist for revision rounds, client inputs, acceptance, handover and out-of-scope pricing.
Clear reminders that proposal templates are not legal advice and that formal agreements should go through a suitable contract or e-sign process.
Pricing
One-time price
Instant digital download after checkout
Get the kit - £149Checkout provider pending. 60-day clarity refund promise.
Refund promise
If the kit does not make the structure, pricing options and follow-up path clearer, email within 60 days for a refund. This is not a promise of client acceptance, revenue, close rate, higher prices or enforceability.
Questions
No. It is business education and drafting support. It is not legal, financial, tax, accounting or regulated professional advice. Have a solicitor review important terms, unusual risks, cross-border work or high-value agreements.
No. It can include a plain acceptance line, which may be useful evidence of intent, but it is not a qualified e-signature provider and does not provide a tamper-evident audit trail. For formal signing, export the proposal into a dedicated e-signature or contract platform.
No client-acceptance or revenue outcome is promised. The kit gives you structure, prompts and a proposal log so you can improve the clarity of your own proposals and review outcomes over time.
No. The builder runs locally in your browser and stores drafts on your own device unless you export or send them yourself.
Yes, you can use the templates and builder to draft proposals for your own services. Do not resell the kit itself or present the legal/business guardrails as professional legal advice.